If you’re looking for information on improving response times in the fashion industry, you’ve come to the right place. Response times are incredibly important when it comes to keeping your business on the front page. If you don’t have quick response times, people are going to click away from your site and check out another business that does.
These response times refer to a few different areas of business, including customer service, marketing, website design, and your overall brand. To learn more about how to increase response time in all of these areas, keep reading.
Having a Good Business Model
The first step to having a good response time is having a good business model. You’ll need to create your business with longevity in mind. Plan on scaling up as you go. While most businesses start small, you’ll still need to have a plan in place that will help you scale up eventually, when your business takes off.
It’s important to have this plan in place because, without it, your response times could suffer drastically. If you don’t have the staff to take on the influx of customer service calls or the influx of orders, you’ll be leaving customers feeling ignored, sending them into the arms of your competitors.
Having a Fantastic Customer Service Team
These days, people are looking for a quick answer to their questions, the ability to get the information they need at the drop of a hat. If your customer service team doesn’t have the ability to answer a phone or an email within a reasonable amount of time, you may leave your customers feeling frustrated with your business.
This is why it’s so important to have a good customer service team. If your customer service is excellent, it will show through other errors that may arise. For example, if someone receives a shirt that is incorrect, the wrong size, or otherwise damaged, having a good customer service team will ensure that this customer is happy even after the mistake.
Using Influencer Marketing to Raise Sales
The ability to bring your brand out onto social media is incredibly helpful in developing more revenue. You can hire influencers to work with your brand (in partnership). Usually, you will offer them free clothes (or whatever you sell) in exchange for a promotion. You’ll also give them a discount code to share with their followers.
However, these influencers often have inboxes full of offers like these, so it’s important to stand out. One way to do this is with quick response time. If you respond quickly to their messages with a friendly and warm tone, they’ll more likely choose to partner with you over someone who takes days or even weeks to respond to their inquiry.
A Brand Vision that’s Clear and Memorable
To allow all of this to perfectly come together, you’ll need to have a brand vision and message that’s clear and memorable. You’ll want this brand message to include your values, allowing it to drive all of the work that you do.
You can build great customer service, marketing strategy, and more from your brand message. The brand message is also a great place for customer service workers to get their tone, and you may even write your customer service script based on this message. For example, if your brand message talks about how one of your values is quality customer service, you’ll want to make sure that you actually have quality customer service.
Your brand message can be whatever you want it to be, but make sure that it reflects the business that you’re building and everything you’re building for the business reflects your brand message.