A few of weeks ago I spent a lovely morning discussing sheep, rugs, and Atlanta’s creative community with the incredibly sweet co-founder of Bellwether Rugs, a new online rug source for high-quality, hand-crafted vintage rugs. Molly came down to Atlanta to shoot Bellwether’s collection at Brick+Mortar, and after connecting on Instagram and over email, we met up to discuss how Thou Swell and Bellwether could work together. I am so excited to share some shots of their beautiful rugs and a little bit about their business and mission…
Bellwether was founded by two college roommates, Molly and Sara, whose search for a rug for their dorm room turned into the beginning of an entrepreneurial adventure. Molly’s family has been buying and selling handmade rugs for years, and Sara’s father works in the Middle East, so together they make a passionate team ready to redefine the online rug marketplace. The concept for Bellwether started straight from the source – the sheep. The ‘bellwether’ is the sheep that leads a herd, and as the namesake of the brand, bellwether represents authentic craftsmanship and the artisan tradition of hand-knotting rugs.
One of the best perks of buying from Bellwether is their social responsibility program. For each rug sold, Bellwether donates a sheep through Oxfam America to families around the world, to continue the cycle of high-quality wool and support the families that tend these sheep.
Isn’t this shop gorgeous? All that vintage goodness with the rich hues and designs of the rugs make a smashing combination. I’m so excited to share more from this awesome brand with you… Stay tuned for more on rugs and Bellwether, and in the meantime make sure to follow Bellwether Rugs on Instagram!