Target has launched three exciting new brands this fall: A New Day for women, Goodfellow & Co. for men, and Project 62 for home. I’m thrilled about all of the launches (they’re all super stylish), but Project 62 is especially exciting because it expands Target’s selection of affordable modern furniture and decor. The new launch is sleek and mid-century inspired with some really stellar pieces. I really see this new collection taking inspiration from affordable European furniture design that has grown in popularity recently like Bloomingville, H&M Home, and Zara Home.
They kept the color palette simple with neutrals and some of my favorite colors: blue and blush. The materials are also on point: lucite, brass, marble, and linen. And did I mention affordable?! Accent tables are all under $150 and lighting starts at just $20. The collection seems to put some pressure on middle-market retailers like west elm (see the similarity of this Target and this west elm table) and Pottery Barn (small space collection). Check out my favorite pieces from the collection below in furniture, lighting, decor, and dining, and let me know what you think of the new launch!
